![]() The Application Process: how to get approved to sell on WalmartĪpplying to sell on Walmart’s Marketplace is simple, but unlike many other ecommerce platforms, it does require approval.Īs long as you have everything at the ready, the form should only take around 15 minutes. There’s an element of social proof involved here, but they will also consider things like how swiftly you respond when your customers contact you (Walmart promises a 24-hour response time), and how you handle and resolve problems and complaints. Walmart wants assurance that you’re able to handle customer service to their high standard. Your reviews, feedback, and customer experiences matter. Have a good track record, and outstanding customer service They don’t need another vendor selling plastic cutlery. Walmart favors items that are unique and compelling. Your business can be niche, but it should specialize in one of Walmart’s categories. Walmart wants sellers who cater to their buyers. Specialize in a Walmart category - and make it cool This doesn’t mean you have to be based in the US - international sellers can get aĭUNS number. You’ll also need to be a registered company. ![]() You’ll need to be already established in the ecommerce world, with some experience - preferably on Amazon or eBay. Three factors influence your eligibility to sell: Be a US registered business with US address for your warehouses It’s a great way for established sellers on Amazon and Shopify to extend their reach - but this is more than an extra platform - it’s a partnership. Not just anyone can sell on Walmart Marketplace - that’s for sure. Read more about how Walmart compares to Amazon. Their reputation is important, so people trust products from Walmart more than they would something from Amazon. What gives Walmart an advantage over Amazon is that the suppliers must be approved by Walmart before becoming a partner. More and more the focus on the consumer is becoming a top priority. Sellers are diversifying away from Amazon, and it’sĮasy to see why. Once you become an approved selling partner, you maintain control over your offerings - you can manage price, inventory, fulfilment, and customer care. It’s easy to manage your listings on Walmart Marketplace. Walmart Marketplace advantage 4: simplicity They are simply beyond compare in the world of bricks and mortar retail. With over 100 million monthly visitors, Walmart’s online marketplace reflects the convenience of their physical stores -ĩ0% of all Americans live within 15 miles of a Walmart store. Walmart Marketplace advantage 3: visibility and reach The strength of their brand equity means that they’re often the first thing to come to mind when someone is considering making a purchase. Walmart is well-known, with huge brand recognition. Walmart Marketplace advantage 2: brand equity They have strong customer satisfaction and return processes, so buyers perceive it as a low-risk place to shop: they know that if they’re unhappy, it will be taken care of. The structure of their business has always been one that reduces barriers for buying. Sell with relative ease on Amazon? Walmart Marketplace advantage 1: buyer behaviorĬonsumers trust Walmart. Why sell on Walmart Marketplace?Įcommerce is serious business these days and entrepreneurs need to keep up with exponential developments in technology and digitization in order to remain competitive.īut why Walmart? Why not just have your own ecommerce store, or It’s a curated online market, with over 33,000 sellers offering more than 50 million product listings - and it’s growing rapidly. Walmart’s online marketplace is the company’s response to the growth in ecommerce marketing and demand. You’d have to be living under a rock not to have heard of the international department store giant that is Walmart - but more on that later. Ready to dive in? What is Walmart Marketplace? Automate Your Walmart Accounting with A2X.Focus on what you do best by letting TaxJar handle your sales tax.Optimize listings for the search function.Set up your listings for success: Walmart ecommerce strategy.How much does it cost? Walmart Marketplace fees.Reasons why Walmart might reject your application.Reasons why Walmart might approve your application.Increase your chances of getting approved.The Application Process: how to get approved to sell on Walmart.Have a good track record, and outstanding customer service.Specialize in a Walmart category - and make it cool.Be a US registered business with US address for your warehouses.Walmart Marketplace advantage 4: simplicity.Walmart Marketplace advantage 3: visibility and reach. ![]()
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